06The preview
See it before you pay.
A working preview of your actual site, built before any money changes hands. Free for Starter and Business tiers; a credited deposit for larger builds. This page is the whole deal: what you get, how it is made, what we promise and what people ask.
- Starter and Business
- £0
- Free preview delivery
- 1 week
- Revision rounds
- 1–2
01 · What you get
Scope, tier by tier.
011–2 pages
Starter preview
Within 1 week · free
- Your actual business name, copy and branding
- Working contact form and click-to-call
- Google Maps with your location
- Mobile layout you can test on your phone
022–5 pages
Business preview
Within 1 week · free
- Home, services and contact pages designed
- Bespoke layout with no template underneath
- CMS areas marked so you see what you'll edit
- Conversion structure: enquiry routes wired
036–12 pages
Growth preview
3–5 days · deposit credited
- Full page architecture with navigation
- Lead capture and automation demonstrated
- Blog / content hub structure in place
- Performance profile you can measure yourself
04Key journeys
Enterprise preview
Scoped per build · fee credited
- The critical user journeys, clickable end to end
- Portal or dashboard shells demonstrated
- Integration points identified and mapped
- Staged delivery plan alongside the preview
02 · The process
Seven days,five deliverables.
Free previews follow this week. Paid previews run the same steps on their own timeline.
01Day 1 · Discovery callWe discuss your vision, goals and requirements. You share examples you love and we outline the scope.Deliverable: Project brief and scope document
02Day 2 · Design conceptMood boards, colour palettes and wireframes based on your brand and preferences.Deliverable: Design direction approval
03Day 3–5 · Custom developmentThe preview site is hand-built. No templates: every element made for you.Deliverable: Working preview site
04Day 6 · Preview reviewYou receive the link. Explore every page, test the interactions, gather feedback.Deliverable: Live preview link
05Day 7 · Feedback and decisionWe talk it through, answer questions, and if you are happy, move to finalisation.Deliverable: Revision notes or approval
Eight checks before you see it
- Mobile responsiveness verification
- Cross-browser compatibility testing
- Performance optimisation check
- Accessibility compliance review
- Content accuracy validation
- Interactive element testing
- SEO foundation verification
- Security best practices audit
03 · The guarantee
Walk away owing nothing.
01
Quality assurance
Every preview passes the eight checkpoints above before you see it.
02
Revision policy
Free previews include one round of minor revisions. Paid previews include two.
03
On-time delivery
We commit to the timeline. If we are late, you receive 10% off the final purchase.
04
Full transparency
Progress updates through development. No surprises, no hidden costs, no fine print.
You love the preview
- 01Approve the preview and confirm your order
- 02For paid previews, the fee is credited to the final invoice
- 03We finalise the site with your feedback
- 04Full handover with training and documentation
You want changes
- 01Tell us what to adjust
- 02We make the agreed revisions (one or two rounds)
- 03Review the updated preview
- 04Proceed when you are satisfied
You do not want to proceed
- 01No obligation for free previews: walk away any time
- 02For paid previews, the fee is non-refundable
- 03We keep your files for 90 days
- 04You can come back and reconsider
Free previews
1 roundStarter and Business tiers
- Colour and font adjustments
- Minor layout tweaks
- Text corrections
- Image swaps
Paid previews
2 roundsGrowth and Enterprise
- All minor revisions
- Layout restructuring
- Feature adjustments
- Extended functionality tweaks
04 · How it plays out
Three honest walkthroughs.
Not case studies: there are no clients in them. Three ways the preview typically goes, so you know what to expect.
If you run a local trade
The two-page test drive
Starter tier
- 01You send the enquiry on a Tuesday: business name, what you do, the area you cover.
- 02By the weekend there is a working preview: your services, your patch, a click-to-call that works.
- 03You show it to two customers. They find the number faster than on the old Facebook page.
- 04You approve it. It is live within days, and the code is yours.
If you are launching a shop
The catalogue, proven first
Growth tier
- 01You need variants, baskets and payments, the things template builders make painful.
- 02The preview arrives with your real products in it, checkout flow clickable end to end.
- 03You test it on your phone, your partner's phone, and the tablet at the counter.
- 04Only when the flow convinces you does the build begin, and the bill with it.
If you need a platform
The scoped rehearsal
Enterprise tier
- 01Complex builds start with discovery, not a template. Requirements, architecture, stages.
- 02The preview demonstrates the key journeys: the portal login, the dashboard, the workflow.
- 03Your team pokes at it and writes the awkward questions. We answer them in the proposal.
- 04You commit to a staged plan where each stage ships something you can use.
05 · Questions
Asked beforeyou ask.
Free previews
01What exactly is included in a free preview?A working, custom-coded preview of your site. For Starter and Business tiers we build the homepage and up to two further pages, responsive, with your branding and a contact form, at no cost.
02Is the free preview really free?Yes. No card details, no obligation. If you do not like it, you walk away.
03Why offer it?When you can see exactly what you are getting, the decision makes itself. It also shows you how we work before you commit.
04How long does it take?Free previews are delivered within one week.
Paid previews
01Why do larger sites take a deposit?A Growth or Enterprise preview is a substantial piece of development. The deposit covers that time and is credited in full to the build.
02Is the deposit refundable?No: it pays for completed development work. If you go ahead, every penny of it comes off the final invoice.
03How fast are they?Growth previews in 3–5 days; Enterprise previews are scoped with you and follow a staged plan.
Preview versus final site
01Is the preview the same as the final site?It is the real thing, unfinished. After approval we apply your feedback, add the remaining content, test everything and deploy to your hosting.
02Can I make changes after seeing it?Yes. Free previews include one round of minor revisions, paid previews two. Changes beyond the original scope are quoted.
03Who owns the preview code?Until purchase, we do. On purchase you receive full ownership of the code, designs and assets, with no ongoing fees or licences.
04What if I use another company after seeing it?For a free preview, nothing: no obligation. For a paid preview the deposit is not refunded, and the preview code and designs stay ours.
Timeline and revisions
01What counts as a revision?Colour and font adjustments, minor layout tweaks, text corrections and image swaps. New features or structural changes are scope changes, quoted separately.
02What if I miss the feedback deadline?We hold the preview for 14 days, then get in touch. After 30 days without a reply the project is archived, and can be reactivated.
03How long is the link live?30 days. Ask and we will extend it.
04Can I share it?Please do. Partners, staff, customers: the more eyes the better.
After approval
01What happens next?We finish the site with your feedback, add remaining content, test it, set up hosting and hand over with training materials. Finalisation typically takes one to two weeks.
02Is there support after launch?Every build includes a post-launch support period, and the Hosting + edits plan carries on from there at £40 a month.
Start withthe preview.
Tell us what the business does. Nothing is charged until you have seen it.