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12Timelines

What happens, and when.

Every build runs in the same four stages: discover, design, build, launch. You see what happens in each, what you get at the end of it, and what we need from you, and nothing moves on until you've signed off the stage before.

Stages in every build
4
Sign-offs, one per stage
4
Fastest website build
3–5 days
Choose a build

A website and a piece of software follow the same shape, but the work inside each stage is different.

A website build

From first call to a live site.

Whole build3–5 days to 4–12 weeks

01

Discover

Starts when you say go

We learn the business before we design anything.

What happens

  • A call about your business, your customers and what the site has to do
  • A look at your competitors and the sites you like
  • A page plan: what goes where, and why
  • A content plan: the words and photos each page needs

What you get

  • A written brief
  • The sitemap and page plan

What we need from you

  • An hour on a call
  • Your logo, photos and any existing copy
02

Design

After you approve the brief

The look, the pages and a preview you can click through.

What happens

  • Type, colour and layout set for your brand
  • Every page designed for phone and desktop
  • Headlines and page copy written or edited
  • A working preview you can use on your own phone

What you get

  • The designs for every page
  • A clickable preview

What we need from you

  • Feedback on the preview
  • Sign-off on the designs
03

Build

After you approve the designs

The real site: built properly, filled in and tested.

What happens

  • Pages built to the approved designs, fast and accessible
  • Forms, maps, bookings and any integrations connected
  • Search set up: page titles, descriptions, structure
  • Tested on real phones, tablets and browsers

What you get

  • The finished site on a private link
  • A round of changes

What we need from you

  • A final read-through
  • Any last content
04

Launch

After you approve the finished site

Live on your domain, handed over, and looked after.

What happens

  • Domain connected and the site goes live
  • Redirects from any old site so nothing breaks
  • Handover: how to make your own edits
  • Checks in the days after launch

What you get

  • Your live site
  • The code and every file, yours to keep

What we need from you

  • Access to your domain, or we arrange a new one
How long, by size

The whole build, start to finish.

The four stages scale with the site. These are the whole-build times each website is sold on; bespoke projects and software get a timeline in the proposal, stage by stage.

Stage one starts with a conversation.

Tell us what you need and we'll tell you how the four stages would run for you.

Start a bespoke project